Reading the fine print

HD television, combined with the pausing habits of fans, means that tv shows can’t fill onscreen papers with garbledegook anymore. The production designer of 30 Rock has turned this potential hassle into an opportunity for added gags:

I start devouring the other framed clippings and toward the end of “Jumping Jenna!” (another overcaffeinated example of fake celebrity journalism) find this paragraph: “Greek copy can be good if it’s written well and doesn’t look like you just slammed your hands around the keys making a mess. If there are some sentences and some words, you can get away with doing things like this: nvud or this: cndfund cjidf ckjd. But really you need to be careful. Cameras nowadays can pick up everything!”

That’s from a Wired article. (thanks sjb!)



One Response to “Reading the fine print”

  1. Smallist : Small products, small living, the smallest stuff in the world. » Blog Archive » Filler text in Leave it to Beaver Says:

    […] discussing background text items in 30 Rock? Well, Ward Cleaver wasn’t having no lorem ipsum either. Shorpy took a freeze-frame from an […]

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